{"id":98930,"date":"2016-10-18T13:44:57","date_gmt":"2016-10-18T11:44:57","guid":{"rendered":"http:\/\/www.ifun.de\/?p=98930"},"modified":"2016-10-19T13:07:36","modified_gmt":"2016-10-19T11:07:36","slug":"im-video-interview-apples-retail-chefin-angela-ahrendts","status":"publish","type":"post","link":"https:\/\/www.ifun.de\/im-video-interview-apples-retail-chefin-angela-ahrendts-98930\/","title":{"rendered":"Im Video-Interview: Apples Retail-Chefin Angela Ahrendts"},"content":{"rendered":"<p>\u00abThe store is now the biggest product we produce!\u00bb &#8211; Seit rund zwei Jahren arbeitet Angela Ahrendts &#8211; bis dato, CEO der Modekette Burberry &#8211; als Retail-Chefin an der Umstrukturierung der Ladengesch\u00e4fte Cupertinos. Jetzt hat sich die 56-J\u00e4hrige mit dem Wirtschaftsmagazin Fortune \u00fcber ihre Rolle im Unternehmen <a href=\"http:\/\/fortune.com\/2016\/10\/18\/apple-angela-ahrendts-stores\/\">unterhalten<\/a>.<\/p>\n<p><a href=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2015\/04\/ahrendts.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2015\/04\/ahrendts.jpg\" alt=\"ahrendts\" width=\"500\" height=\"282\" class=\"aligncenter size-full wp-image-75946\" srcset=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2015\/04\/ahrendts.jpg 500w, https:\/\/images.ifun.de\/wp-content\/uploads\/2015\/04\/ahrendts-300x169.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><br \/>\nAnlass war der <a href=\"http:\/\/www.fortuneconferences.com\/most-powerful-women-summit-2016\/\">Most Powerful Women Summit<\/a>, zu dem auch Barbra Streisand, Priscilla Chan, die Frau des Facebook-Gr\u00fcnders Zuckerberg, und YouTube CEO Susan Wojcicki eingeladen waren. <\/p>\n<p>Im Gespr\u00e4ch mit Pattie Sellers geht Ahrendts auf ihre initiale Kommunikation mit Tim Cook ein, ihre Idee Retail- und Online-Store st\u00e4rker miteinander zu verkn\u00fcpfen und gibt Einblicke in Apples Retail-Selbstverst\u00e4ndnis: Die Ladengesch\u00e4fte sollen vorrangig als Treffpunkte fungieren, zum Verweilen und zum Ausprobieren einladen und nicht nur abfertigen.<\/p>\n<blockquote><p>Ahrendts and Cook continued to talk, and she proposed that instead of her position only being in charge of retail, it would also include merging the retail business with online stores and integrating them to play a much bigger role in the communities of the cities where they operated. Cook was on board, and the seed was planted for Apple\u2019s new retail vision, helmed by Ahrendts.<\/p><\/blockquote>\n<p><div class=\"responsive-video\"><iframe loading=\"lazy\" width=\"700\" height=\"371\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kzv3KCJ_0DQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/p>\n<p><h8><a href=\"https:\/\/twitter.com\/storetellee\/status\/788278937239650304\">Via @storetellee<\/a><\/h8><\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.ifun.de\/im-video-interview-apples-retail-chefin-angela-ahrendts-98930\/\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2015\/04\/ahrendts.jpg\" class=\"alignright wp-post-image tfe\" alt=\"ahrendts\" title=\"\" \/><\/a><p>\u00abThe store is now the biggest product we produce!\u00bb &#8211; Seit rund zwei Jahren arbeitet Angela Ahrendts &#8211; bis dato, CEO der Modekette Burberry &#8211; als Retail-Chefin an der Umstrukturierung der Ladengesch\u00e4fte Cupertinos. Jetzt hat sich die 56-J\u00e4hrige mit dem Wirtschaftsmagazin Fortune \u00fcber ihre Rolle im Unternehmen unterhalten. Anlass war der Most Powerful Women Summit, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[31],"class_list":["post-98930","post","type-post","status-publish","format-standard","hentry","category-news","tag-video"],"acf":[],"aioseo_notices":[],"subheadline":["Most Powerful Women"],"featured_image":["https:\/\/images.ifun.de\/wp-content\/uploads\/2016\/08\/apple-store-oculus-world-trade-center.jpg"],"rest_api_enabler":{"subheadline":"Most Powerful Women","featured_image":"https:\/\/images.ifun.de\/wp-content\/uploads\/2016\/08\/apple-store-oculus-world-trade-center.jpg"},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/98930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=98930"}],"version-history":[{"count":3,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/98930\/revisions"}],"predecessor-version":[{"id":98988,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/98930\/revisions\/98988"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=98930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=98930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=98930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}