Und: Warum mit Phil Schiller? Der „Senior Vice President of Worldwide Marketing“ d\u00fcrfte bereits bislang einen au\u00dferordentlich gut gef\u00fcllten Terminkalender gehabt haben. <\/p>\n Unser Tipp: Apple setzt mit der Ank\u00fcndigung ein Zeichen, das als direkte Reaktion auf die in den letzten Tagen laut gewordene Kritik<\/a> am Mac App Store verstanden werden darf. <\/p>\n Mehrere Entwickler hatten ihre Apps aus dem Software-Kaufhaus zur\u00fcckgezogen und Apple scharf ob der langen Review-Zeiten kritisiert. Zudem – Punkte, die in den vergangenen Jahren h\u00e4ufiger ge\u00e4u\u00dfert wurden – entwickelten sich die App Stores f\u00fcr iOS und OS X nur tr\u00e4ge weiter, bieten Entwicklern keine Kommunikationswerkzeuge an, kennen keine Upgrade-Preise und beschneiden die Freiheiten der App-Developer massiv. <\/p>\n Ein Beispiel von Hunderten: Apple TV-Anwendungen lassen sich au\u00dferhalb der Settop-Box noch immer nicht durchforsten. Phil Schiller soll es nun richten: <\/p>\n Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the revolutionary App Store across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook. […]<\/p>\n With added responsibility for the App Store, Phil Schiller will focus on strategies to extend the ecosystem Apple customers have come to love when using their iPhone, iPad, Mac, Apple Watch and Apple TV. Phil now leads nearly all developer-related functions at Apple, in addition to his other marketing responsibilities including Worldwide Product Marketing, international marketing, education and business marketing. More than 11 million developers around the world create apps for Apple\u2019s four software platforms \u2014 iOS, OS X, watchOS and tvOS \u2014 as well as compatible hardware and other accessories, and customers have downloaded more than 100 billion apps across those platforms.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" Per Pressemitteilung informiert Cupertino \u00fcber eine Umstrukturierung in der F\u00fchrungsspitze Apples. Jeff Williams wird zuk\u00fcnftig den Titel des Chief Operating Officer tragen, Apples Phil Schiller erweitert seinen Aufgabenbereich. Vor allem die zweite Meldung der ungew\u00f6hnlichen langen Pressemitteilung bietet Spielraum f\u00fcr Spekulationen: Warum besetzt Apple den Posten des App Store Oberaufsehers neu? Und: Warum mit Phil […]<\/p>\n","protected":false},"author":1,"featured_media":86202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2752,6,1783],"tags":[23,4736,98],"class_list":["post-86200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cover","category-entwickler","category-feature","tag-app-store","tag-apple","tag-mac-app-store"],"acf":[],"aioseo_notices":[],"subheadline":["Apple handelt"],"featured_image":["http:\/\/images.ifun.de\/wp-content\/uploads\/2015\/12\/pple.jpg"],"rest_api_enabler":{"subheadline":"Apple handelt","featured_image":"http:\/\/images.ifun.de\/wp-content\/uploads\/2015\/12\/pple.jpg"},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/86200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=86200"}],"version-history":[{"count":6,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/86200\/revisions"}],"predecessor-version":[{"id":86217,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/86200\/revisions\/86217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media\/86202"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=86200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=86200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=86200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"pple-500\"](\"http:\/\/images.ifun.de\/wp-content\/uploads\/2015\/12\/pple-500.jpg\")
<\/a><\/p>\nApple reagiert auf Entwickler-Kritik<\/h5>\n
![\"\"](\"https:\/\/images.ifun.de\/wp-content\/uploads\/2015\/12\/pple-500-150x150.jpg\")
<\/a>