{"id":46776,"date":"2013-09-19T15:30:46","date_gmt":"2013-09-19T13:30:46","guid":{"rendered":"http:\/\/www.ifun.de\/?p=46776"},"modified":"2013-09-19T15:30:46","modified_gmt":"2013-09-19T13:30:46","slug":"apples-chefetage-im-interview-were-not-in-the-junk-business","status":"publish","type":"post","link":"https:\/\/www.ifun.de\/apples-chefetage-im-interview-were-not-in-the-junk-business-46776\/","title":{"rendered":"Apples Chefetage im Interview: &#8222;We\u2019re not in the junk business.&#8220;"},"content":{"rendered":"<p>Die <a href=\"http:\/\/www.businessweek.com\/printer\/articles\/153204-apple-chiefs-discuss-strategy-market-share-and-the-new-iphones\">Businessweek<\/a> darf sich nicht nur \u00fcber ein seltenes Interview mit Apples kompletter F\u00fchrungs-Etage freuen; das Wirtschaftsblatt hat das Gespr\u00e4ch mit Apple Boss Tim Cook, dem Chefdesigner Jonathan Ive und dem Leiter der Software-Abteilung Craig Federighi auch in voll L\u00e4nge auf seiner Webseite abgelegt und l\u00e4sst uns ein einer der seltenen Momentaufnahmen teilhaben. <\/p>\n<p><a href=\"http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/09\/current_304x415.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/09\/current_304x415.jpg\" alt=\"current_304x415\" width=\"304\" height=\"415\" class=\"aligncenter size-full wp-image-46777\" srcset=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2013\/09\/current_304x415.jpg 304w, https:\/\/images.ifun.de\/wp-content\/uploads\/2013\/09\/current_304x415-219x300.jpg 219w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><\/a><\/p>\n<p>&#8222;We\u2019re not in the junk business.&#8220; bringt Cook das Selbstverst\u00e4ndnis Apples gleich im einleitenden Interview-Absatz auf den Punkt: <\/p>\n<blockquote><p>There\u2019s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers. I\u2019m not going to lose sleep over that other market, because it\u2019s just not who we are. Fortunately, both of these markets are so big, and there\u2019s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.<\/p><\/blockquote>\n<p>Der Businessweek-Artikel (<a href=\"http:\/\/translate.googleusercontent.com\/translate_c?depth=1&#038;hl=de&#038;ie=UTF8&#038;prev=_t&#038;rurl=translate.google.com&#038;sl=en&#038;tl=de&#038;u=http:\/\/www.businessweek.com\/printer\/articles\/153204-apple-chiefs-discuss-strategy-market-share-and-the-new-iphones&#038;usg=ALkJrhho-Qu2FTakBYR8i-ATq7tWskmhDQ\">Google-\u00dcbersetzung<\/a>) fasst das Gespr\u00e4ch mit einem knackigen &#8222;Innovate or die&#8220; zusammen und umrei\u00dft Cupertinos Status Quo gekonnt auf gut 3000 W\u00f6rtern.<\/p>\n<p>&#8222;<a href=\"http:\/\/www.businessweek.com\/printer\/articles\/153204-apple-chiefs-discuss-strategy-market-share-and-the-new-iphones\">Apple Chiefs Discuss Strategy, Market Share \u2014 and the New iPhones<\/a>&#8220; m\u00f6chten wir euch als Leseempfehlung ans Herz legen. <\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.ifun.de\/apples-chefetage-im-interview-were-not-in-the-junk-business-46776\/\"><img width=\"150\" height=\"150\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2013\/09\/week-150x150.jpg\" class=\"alignright tfe wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><p>Die Businessweek darf sich nicht nur \u00fcber ein seltenes Interview mit Apples kompletter F\u00fchrungs-Etage freuen; das Wirtschaftsblatt hat das Gespr\u00e4ch mit Apple Boss Tim Cook, dem Chefdesigner Jonathan Ive und dem Leiter der Software-Abteilung Craig Federighi auch in voll L\u00e4nge auf seiner Webseite abgelegt und l\u00e4sst uns ein einer der seltenen Momentaufnahmen teilhaben. &#8222;We\u2019re not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[4736,736,614],"class_list":["post-46776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","tag-apple","tag-interview","tag-tim-cook"],"acf":[],"aioseo_notices":[],"featured_image":["http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/09\/week.jpg"],"subheadline":["Businessweek"],"rest_api_enabler":{"featured_image":"http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/09\/week.jpg","subheadline":"Businessweek"},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/46776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=46776"}],"version-history":[{"count":1,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/46776\/revisions"}],"predecessor-version":[{"id":46780,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/46776\/revisions\/46780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media\/46779"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=46776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=46776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=46776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}