{"id":41264,"date":"2013-06-12T08:08:30","date_gmt":"2013-06-12T06:08:30","guid":{"rendered":"http:\/\/www.ifun.de\/?p=41264"},"modified":"2013-06-12T08:08:30","modified_gmt":"2013-06-12T06:08:30","slug":"videos-die-neue-apple-werbekampagne-und-das-offizielle-video-zum-apple-store-berlin","status":"publish","type":"post","link":"https:\/\/www.ifun.de\/videos-die-neue-apple-werbekampagne-und-das-offizielle-video-zum-apple-store-berlin-41264\/","title":{"rendered":"Videos: Die neue Apple-Werbekampagne und das offizielle Video zum Apple Store Berlin"},"content":{"rendered":"<p>Mit dem im Rahmen der WWDC-Keynote vorgestellten Video \u201eOur Signature\u201c schl\u00e4gt Apple offenbar eine neue Richtung in Sachen Werbung ein. Laut einem Bericht des Wirtschaftsinformationsdienstes <a href=\"http:\/\/www.bloomberg.com\/news\/2013-06-11\/can-apple-and-longtime-ad-partner-think-different-.html\">Bloomberg<\/a> will Apple in den n\u00e4chsten Werbespots unter dem Motto \u201eDesigned by Apple\u201c den Fokus von den Produkten nehmen und daf\u00fcr mehr das \u201eGesamterlebnis Apple\u201c in den Vordergrund r\u00fccken.<\/p>\n<p><a href=\"http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-webseite.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-webseite.jpg\" alt=\"designed-webseite\" width=\"500\" height=\"363\" class=\"alignnone size-full wp-image-41266\" srcset=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-webseite.jpg 500w, https:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-webseite-300x217.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Die verantwortlich zeichnende Werbeagentur, seit langer Zeit mit Apple arbeitende TBWA\\Chiat\\Day hat Ende der 1990er-Jahre auch die legend\u00e4re \u201eThink Different\u201c-Kampagne entwickelt und der Text auf der in den USA bereits ver\u00f6ffentlichten <a href=\"http:\/\/www.apple.com\/designed-by-apple\/\">Sonderseite \u201eDesigned by Apple\u201c<\/a> l\u00e4sst durchaus Parallelen zu \u201eThink Different\u201c erkennen.<br \/>\n(via <a href=\"http:\/\/www.macrumors.com\">Mac Rumors<\/a>)<\/p>\n<p><div class=\"responsive-video\"><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"http:\/\/www.youtube-nocookie.com\/embed\/VpZmIiIXuZ0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><br \/>\n(<a href=\"http:\/\/youtu.be\/VpZmIiIXuZ0\">Direktlink zum Video<\/a>)<\/p>\n<p><div class=\"responsive-video\"><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"http:\/\/www.youtube-nocookie.com\/embed\/Zr1s_B0zqX0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><br \/>\n(<a href=\"http:\/\/youtu.be\/Zr1s_B0zqX0\">Direktlink zum Video<\/a>)<\/p>\n<h2>Apple Store Berlin Er\u00f6ffnungs-Video<\/h2>\n<p>Wenn wir schon dabei sind, gleich noch ein Video aus der WWDC-Keynote. Apple hat ja anl\u00e4sslich der Er\u00f6ffnung des Berliner Apple Stores einen kurzen Film produzieren lassen, unten findet ihr das Video noch einmal separat eingebettet.<\/p>\n<p><div class=\"responsive-video\"><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"http:\/\/www.youtube-nocookie.com\/embed\/u0S2WXHkuas\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><br \/>\n(<a href=\"http:\/\/youtu.be\/u0S2WXHkuas\">Direktlink zum Video<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.ifun.de\/videos-die-neue-apple-werbekampagne-und-das-offizielle-video-zum-apple-store-berlin-41264\/\"><img width=\"150\" height=\"150\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-by-apple-150x150.jpg\" class=\"alignright tfe wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><p>Mit dem im Rahmen der WWDC-Keynote vorgestellten Video \u201eOur Signature\u201c schl\u00e4gt Apple offenbar eine neue Richtung in Sachen Werbung ein. Laut einem Bericht des Wirtschaftsinformationsdienstes Bloomberg will Apple in den n\u00e4chsten Werbespots unter dem Motto \u201eDesigned by Apple\u201c den Fokus von den Produkten nehmen und daf\u00fcr mehr das \u201eGesamterlebnis Apple\u201c in den Vordergrund r\u00fccken. Die [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":41265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[4736,31,30],"class_list":["post-41264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos","tag-apple","tag-video","tag-werbung"],"acf":[],"aioseo_notices":[],"featured_image":["http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-by-apple.jpg","http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-by-apple.jpg","http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-by-apple.jpg"],"rest_api_enabler":{"featured_image":["http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-by-apple.jpg","http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-by-apple.jpg","http:\/\/images.ifun.de\/wp-content\/uploads\/2013\/06\/designed-by-apple.jpg"]},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/41264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=41264"}],"version-history":[{"count":3,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/41264\/revisions"}],"predecessor-version":[{"id":41269,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/41264\/revisions\/41269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media\/41265"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=41264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=41264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=41264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}