{"id":135424,"date":"2019-03-22T09:48:25","date_gmt":"2019-03-22T08:48:25","guid":{"rendered":"https:\/\/www.ifun.de\/?p=135424"},"modified":"2019-03-22T09:51:33","modified_gmt":"2019-03-22T08:51:33","slug":"apples-video-streaming-dienst-ein-abo-kaufhaus-fuer-videoinhalte","status":"publish","type":"post","link":"https:\/\/www.ifun.de\/apples-video-streaming-dienst-ein-abo-kaufhaus-fuer-videoinhalte-135424\/","title":{"rendered":"Apples Video-Streaming-Dienst: Ein Abo-Kaufhaus f\u00fcr Videoinhalte"},"content":{"rendered":"<p>Drei Tage vor dem Apple-Event am kommenden Montag schraubt das Online-Portal Recode die ohnehin \u00fcberschaubaren Erwartungen an Apples Video-Streaming-Service noch mal <a href=\"https:\/\/www.recode.net\/2019\/3\/21\/18275747\/apple-tv-launch-plans-event-hbo-showtime-starz-netflix-news-magazine-goldman-amazon\">deutlich nach unten<\/a>.<\/p>\n<p><a href=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/05\/amazon-channels-header-2.jpg\"><img decoding=\"async\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/05\/amazon-channels-header-2.jpg\" alt=\"Amazon Channels Header\" width=\"500\" class=\"aligncenter size-full wp-image-107780\" srcset=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/05\/amazon-channels-header-2.jpg 960w, https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/05\/amazon-channels-header-2-300x118.jpg 300w, https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/05\/amazon-channels-header-2-768x302.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<h6>Vorbild Amazon Channels<\/h6>\n<p>Apples Hauptaugenmerk, so der f\u00fcr gew\u00f6hnlich gut unterrichtete Peter Kafka, liege ganz eindeutig auf der Vermarktung on Drittanbieter-Inhalten. Apple selbst werde keinen Netflix-Konkurrenten aus dem Hut zaubern, sondern sich darauf konzentrieren die Content-Angebote von Drittanbietern <a href=\"https:\/\/www.iphone-ticker.de\/video-streaming-apple-channels-sollen-im-april-starten-137459\/\">zu verkaufen<\/a>, um an den hier zustande kommenden Transaktionen mitzuverdienen. Eine Strategie, \u00fcber die ifun.de  bereits im <a href=\"https:\/\/www.iphone-ticker.de\/zusatzinhalte-in-der-tv-app-kommen-die-apple-channels-125978\/\">Mai 2018 berichtet<\/a>.<\/p>\n<p>Anders formuliert: Apple setzt auf das von Amazon etablierte Konzept der zubuchbaren <a rel=\"noindex, nofollow\" href=\"https:\/\/www.amazon.de\/gp\/video\/storefront\/ref=as_li_ss_tl?ie=UTF8&amp;filterId=OFFER_FILTER%3DSUBSCRIPTIONS&amp;linkCode=sl2&amp;linkId=b8dcbaf24c8aea551a81f3114234c89d&amp;tag=musicweb02\">Amazon Channels<\/a>, wird diese jedoch \u00fcber die Apple TV-App vertreiben, die zuk\u00fcnftig als &#8222;App Store f\u00fcr TV-Inhalten&#8220; fungieren wird. Die hauseigenen Original-Inhalte, sollen die Nutzer lediglich in die Apple TV App locken:<\/p>\n<blockquote><p>One thing Apple won\u2019t do is unveil a serious competitor to Netflix, Hulu, Disney, or any other entertainment giant trying to sell streaming video subscriptions to consumers. Instead, Apple\u2019s main focus \u2014 at least for now \u2014 will be helping other people sell streaming video subscriptions and taking a cut of the transaction. Apple may also sell its own shows, at least as part of a bundle of other services. But for now, Apple\u2019s original shows and movies should be considered very expensive giveaways, not the core product.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.ifun.de\/apples-video-streaming-dienst-ein-abo-kaufhaus-fuer-videoinhalte-135424\/\"><img width=\"150\" height=\"150\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2019\/03\/apple-tv-app-150x150.jpg\" class=\"alignright tfe wp-post-image\" alt=\"Apple Tv App\" decoding=\"async\" loading=\"lazy\" \/><\/a><p>Drei Tage vor dem Apple-Event am kommenden Montag schraubt das Online-Portal Recode die ohnehin \u00fcberschaubaren Erwartungen an Apples Video-Streaming-Service noch mal deutlich nach unten. Vorbild Amazon Channels Apples Hauptaugenmerk, so der f\u00fcr gew\u00f6hnlich gut unterrichtete Peter Kafka, liege ganz eindeutig auf der Vermarktung on Drittanbieter-Inhalten. Apple selbst werde keinen Netflix-Konkurrenten aus dem Hut zaubern, sondern [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":135425,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[26,4737,60],"class_list":["post-135424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-appletv","tag-apple-tv","tag-apps","tag-streaming"],"acf":[],"aioseo_notices":[],"featured_image":["https:\/\/images.ifun.de\/wp-content\/uploads\/2019\/03\/apple-tv-app.jpg"],"subheadline":["Fokus auf \"Apple Channels\""],"rest_api_enabler":{"featured_image":"https:\/\/images.ifun.de\/wp-content\/uploads\/2019\/03\/apple-tv-app.jpg","subheadline":"Fokus auf \"Apple Channels\""},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/135424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=135424"}],"version-history":[{"count":3,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/135424\/revisions"}],"predecessor-version":[{"id":135428,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/135424\/revisions\/135428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media\/135425"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=135424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=135424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=135424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}