Die Initiative basiere auf Pl\u00e4nen des neuen, in Deutschland geb\u00fcrtigen Apple-Music-Chefs Oliver Schusser<\/a>. Dieser lege einen verst\u00e4rkten Fokus auf Musikver\u00f6ffentlichungen und die Arbeit mit K\u00fcnstlern. Schusser zufolge sei dieses Engagement eine wichtige Voraussetzung, um neue Talente zu entdecken und eine bessere Vernetzung in der Branche zu gew\u00e4hrleisten.<\/p>\n Oliver is well aware that much of the most important artist discovery happening in the music industry today comes from the publishing side of the business. Apple will sich offenbar st\u00e4rker im Musikgesch\u00e4ft engagieren, dazu sollen auch Aktivit\u00e4ten im Label-Bereich z\u00e4hlen, wie etwa die F\u00f6rderung von Talenten und eigenst\u00e4ndige Musikver\u00f6ffentlichungen. Einem Bericht des Branchenmagazins Music Business Worldwide zufolge wurden diesbez\u00fcglich bereits erste Personalentscheidungen getroffen. Die ehemals f\u00fcr juristische Angelegenheiten von iTunes International verantwortliche Elena Segal sei nun mit dem Titel \u201eGlobal […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[2729],"class_list":["post-122821","post","type-post","status-publish","format-standard","hentry","category-apple","tag-apple-music"],"acf":[],"aioseo_notices":[],"subheadline":["Talentf\u00f6rderung und -entdeckung"],"featured_image":["https:\/\/images.ifun.de\/wp-content\/uploads\/2016\/08\/apple-music-festival-2016-artists.jpg"],"rest_api_enabler":{"subheadline":"Talentf\u00f6rderung und -entdeckung","featured_image":"https:\/\/images.ifun.de\/wp-content\/uploads\/2016\/08\/apple-music-festival-2016-artists.jpg"},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/122821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=122821"}],"version-history":[{"count":5,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/122821\/revisions"}],"predecessor-version":[{"id":122826,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/122821\/revisions\/122826"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=122821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=122821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=122821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Apple](\"https:\/\/images.ifun.de\/wp-content\/uploads\/2016\/05\/apple-music-wiedergabeliste.jpg\")
<\/a><\/p>\n\n
He is also aware that record labels and artists are well served by industry relations teams at streaming platforms \u2013 they are in and out of those offices every day \u2013 but that publishing hasn\u2019t yet enjoyed that kind of direct relationship.
Oliver wants to underline the importance of publishing and songwriters to Apple. That\u2019s what this move is all about<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<\/a>