{"id":117132,"date":"2018-01-03T17:57:11","date_gmt":"2018-01-03T16:57:11","guid":{"rendered":"https:\/\/www.ifun.de\/?p=117132"},"modified":"2018-01-03T17:57:18","modified_gmt":"2018-01-03T16:57:18","slug":"bericht-amazon-will-alexa-zur-werbeplattform-ausbauen","status":"publish","type":"post","link":"https:\/\/www.ifun.de\/bericht-amazon-will-alexa-zur-werbeplattform-ausbauen-117132\/","title":{"rendered":"Bericht: Amazon will Alexa zur Werbeplattform ausbauen"},"content":{"rendered":"<p>Als der Suchmaschinen-Anbieter Google seinen sprechenden Zylinder, den Google Home, vor neun Monaten dazu nutzte Werbung f\u00fcr den Disney-Film &#8222;Die Sch\u00f6ne und das Biest&#8220; auszuspielen, <a href=\"https:\/\/www.reddit.com\/r\/google\/comments\/5zq60f\/my_google_home_gave_me_an_ad_for_the_beauty_and\/\">lief das Netz Sturm<\/a>: Audio-Reklame sei das Letzte, was man von sprechenden Assistenten h\u00f6ren wolle. <\/p>\n<p><a href=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/12\/amazon-echo-bett.jpg\"><img decoding=\"async\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/12\/amazon-echo-bett.jpg\" alt=\"Amazon Echo Bett\" width=\"500\" class=\"aligncenter size-full wp-image-116409\" srcset=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/12\/amazon-echo-bett.jpg 700w, https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/12\/amazon-echo-bett-300x190.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Ein Aufschrei, der an Amazon vor\u00fcber gegangen zu sein scheint. <a href=\"https:\/\/www.cnbc.com\/2018\/01\/02\/amazon-alexa-is-opening-up-to-more-sponsored-product-ads.html\">So soll sich<\/a> der Online-H\u00e4ndler jetzt in ersten Gespr\u00e4chen mit Industrie-Giganten wie Procter &#038; Gamble befinden, um \u00fcber den Ausbau von Alexa zur Werbeplattform zu beraten. <\/p>\n<p>Nach Angaben des US-Nachrichtensenders CNBC, der sich auf exklusive, eigene Quellen mit Wissen \u00fcber die privaten Gespr\u00e4che beruft, sollen die Audio-Anzeigen Produkte empfehlen und Shopping-Tipps anhand der pers\u00f6nlichen Einkaufsliste aussprechen. <\/p>\n<p>Zudem soll Amazon \u00fcberlegen, die Audiowerbung als in Drittanbieter-Skills zu schalten und somit als Skill-Sponsor einzusetzen. <\/p>\n<blockquote><p>The e-tailer has been in talks with several companies about letting them promote products on the best-selling Echo devices, which are powered by the Alexa voice assistant, according to several people familiar with the matter who asked not to be named because the discussions are private. Consumer companies, including Procter &#038; Gamble and Clorox, have been involved in these talks, according to the people.<\/p><\/blockquote>\n<p>Die Gespr\u00e4che, die auch die Ansage von bezahlten Suchergebnissen thematisiert haben, sollen sich aktuell in einer fr\u00fchen Phase befinden. Amazon selbst hat die Werbepl\u00e4ne auf Nachfrage zudem dementiert. Man habe keine Pl\u00e4ne Alexa um Reklame-Einblendungen zu erweitern.<\/p>\n<p>Allerdings: Die Reklame-Einblendungen gibt es bereits jetzt auf die Ohren. <\/p>\n<blockquote><p>There are already some sponsorships on Alexa that aren&#8217;t tied to a user&#8217;s history. If a shopper asks Alexa to buy toothpaste, one response is, &#8222;Okay, I can look for a brand, like Colgate. What would you like?&#8220;\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.ifun.de\/bericht-amazon-will-alexa-zur-werbeplattform-ausbauen-117132\/\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/12\/amazon-echo-bett.jpg\" class=\"alignright wp-post-image tfe\" alt=\"Amazon Echo Bett\" title=\"\" \/><\/a><p>Als der Suchmaschinen-Anbieter Google seinen sprechenden Zylinder, den Google Home, vor neun Monaten dazu nutzte Werbung f\u00fcr den Disney-Film &#8222;Die Sch\u00f6ne und das Biest&#8220; auszuspielen, lief das Netz Sturm: Audio-Reklame sei das Letzte, was man von sprechenden Assistenten h\u00f6ren wolle. Ein Aufschrei, der an Amazon vor\u00fcber gegangen zu sein scheint. So soll sich der Online-H\u00e4ndler [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[3208,53,373,30],"class_list":["post-117132","post","type-post","status-publish","format-standard","hentry","category-news","tag-alexa","tag-amazon","tag-kritik","tag-werbung"],"acf":[],"aioseo_notices":[],"subheadline":["Gespr\u00e4che laufen bereits"],"featured_image":["https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/12\/amazon-echo-plus-header.jpg"],"rest_api_enabler":{"subheadline":"Gespr\u00e4che laufen bereits","featured_image":"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/12\/amazon-echo-plus-header.jpg"},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/117132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=117132"}],"version-history":[{"count":3,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/117132\/revisions"}],"predecessor-version":[{"id":118196,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/117132\/revisions\/118196"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=117132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=117132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=117132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}