{"id":108922,"date":"2017-06-20T11:40:42","date_gmt":"2017-06-20T09:40:42","guid":{"rendered":"https:\/\/www.ifun.de\/?p=108922"},"modified":"2017-06-20T11:40:42","modified_gmt":"2017-06-20T09:40:42","slug":"spotify-setzt-auf-sponsored-songs-zahlende-nutzer-bleiben-verschont","status":"publish","type":"post","link":"https:\/\/www.ifun.de\/spotify-setzt-auf-sponsored-songs-zahlende-nutzer-bleiben-verschont-108922\/","title":{"rendered":"Spotify setzt auf &#8222;Sponsored Songs&#8220;: Zahlende Nutzer bleiben verschont"},"content":{"rendered":"<p>Um das fortw\u00e4hrende Angebot seines kostenfreien Free-Accounts zu finanzieren bietet der Musik-Streaming-Anbieter Spotify seinen Werbepartnern nun die Platzierung sogenannter &#8222;Sponsored Songs&#8220; in den hauseigenen Playlisten an.<\/p>\n<p><a href=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/call-me.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-108924\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/call-me.jpg\" alt=\"Call Me\" width=\"500\" srcset=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/call-me.jpg 1000w, https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/call-me-300x192.jpg 300w, https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/call-me-768x491.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h6><a href=\"https:\/\/techcrunch.com\/2017\/06\/19\/spotify-sponsored-content\/\">Sponsored Song &#8222;Call Me&#8220; von NEIKED<\/a><\/h6>\n<p>Das Angebot, das sich in erster Linie an die gro\u00dfen Player der Musikindustrie richtet, die ausgew\u00e4hlte Newcomer so zus\u00e4tzlich bewerben k\u00f6nnen, blendet Song-Promotions an prominenter Stelle oberhalb ausgew\u00e4hlter Wiedergabelisten ein und fordert die Nutzer dazu auf, das entsprechende Lied innerhalb der eigenen Musik-Sammlung zu sichern.<\/p>\n<p><a href=\"https:\/\/techcrunch.com\/2017\/06\/19\/spotify-sponsored-content\/\">Im Gespr\u00e4ch<\/a> mit dem amerikanischen Journalisten Josh Constine hat Spotify den Test der neuen Werbeoffensive best\u00e4tigt, erkl\u00e4rt jedoch nicht wie das neue Angebot abgerechnet wird. Damit bleibt unklar, ob die Label hier pro Impression oder pro Play bezahlen.<\/p>\n<p>Gratis-Nutzer, die erstmals \u00fcber die Einblendung der &#8222;Sponsored Songs&#8220; stolpern, sollten kurz in die Einstellungen der iOS-Applikation abtauchen. Hier bietet Spotify bereits die Option &#8222;Sponsored Songs ausblenden&#8220; an.<\/p>\n<p><a href=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/einstellungen.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/einstellungen.jpg\" alt=\"Einstellungen\" width=\"1360\" height=\"1198\" class=\"aligncenter size-full wp-image-108925\" srcset=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/einstellungen.jpg 1360w, https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/einstellungen-300x264.jpg 300w, https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/einstellungen-768x677.jpg 768w, https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/einstellungen-1024x902.jpg 1024w\" sizes=\"auto, (max-width: 1360px) 100vw, 1360px\" \/><\/a><\/p>\n<h6><a href=\"https:\/\/techcrunch.com\/2017\/06\/19\/spotify-sponsored-content\/\">Spotify: Die neuen Einstellungen<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.ifun.de\/spotify-setzt-auf-sponsored-songs-zahlende-nutzer-bleiben-verschont-108922\/\"><img width=\"150\" height=\"150\" src=\"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/06\/einstellungen-150x150.jpg\" class=\"alignright tfe wp-post-image\" alt=\"Einstellungen\" decoding=\"async\" loading=\"lazy\" \/><\/a><p>Um das fortw\u00e4hrende Angebot seines kostenfreien Free-Accounts zu finanzieren bietet der Musik-Streaming-Anbieter Spotify seinen Werbepartnern nun die Platzierung sogenannter &#8222;Sponsored Songs&#8220; in den hauseigenen Playlisten an. Sponsored Song &#8222;Call Me&#8220; von NEIKED Das Angebot, das sich in erster Linie an die gro\u00dfen Player der Musikindustrie richtet, die ausgew\u00e4hlte Newcomer so zus\u00e4tzlich bewerben k\u00f6nnen, blendet Song-Promotions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":108925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[29,820,30],"class_list":["post-108922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-musik","tag-spotify","tag-werbung"],"acf":[],"aioseo_notices":[],"subheadline":["Label ver\u00e4ndern Playlisten"],"featured_image":["https:\/\/images.ifun.de\/wp-content\/uploads\/2016\/12\/spotify-mac.jpg"],"rest_api_enabler":{"subheadline":"Label ver\u00e4ndern Playlisten","featured_image":"https:\/\/images.ifun.de\/wp-content\/uploads\/2016\/12\/spotify-mac.jpg"},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/108922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=108922"}],"version-history":[{"count":2,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/108922\/revisions"}],"predecessor-version":[{"id":108926,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/108922\/revisions\/108926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media\/108925"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=108922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=108922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=108922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}