{"id":103895,"date":"2017-02-13T15:02:11","date_gmt":"2017-02-13T14:02:11","guid":{"rendered":"https:\/\/www.ifun.de\/?p=103895"},"modified":"2017-02-13T15:02:11","modified_gmt":"2017-02-13T14:02:11","slug":"piezo-entwickler-mehr-umsatz-nach-app-store-ausstieg","status":"publish","type":"post","link":"https:\/\/www.ifun.de\/piezo-entwickler-mehr-umsatz-nach-app-store-ausstieg-103895\/","title":{"rendered":"Piezo-Entwickler: Mehr Umsatz nach App Store-Ausstieg"},"content":{"rendered":"

Die f\u00fcr ihre Mac-Audioanwendungen bekannte Software-Schmiede „Rogue Amoeba“ hat den Mitte Januar vorgelegten Bericht des Dash-Entwicklers Bogdan Popescu – dieser beschrieb seinen Ausstieg aus dem Mac App Store in diesem Blogeintrag<\/a> – zum Anlass genommen, eigene Zahlen<\/a> vorzulegen.<\/p>\n

\"Piezo<\/a><\/p>\n

Auch „Rogue Amoeba“ hat sich aus dem Mac App Store zur\u00fcckgezogen und verkauft ihre Aufnahme-Anwendung Piezo inzwischen nur noch auf der eigenen Webseite<\/a>. Wie also hat sich die Entscheidung des Entwickler-Teams, dem Mac App Store den R\u00fccken zu kehren, auf die Ums\u00e4tze der Piezo-App ausgewirkt?<\/p>\n

Erstaunlich gut. Zwar verzeichneten die Macher der Piezo-App einen kleinen R\u00fcckgang der abgesetzten Lizenzen, konnten ihre Ums\u00e4tze jedoch erh\u00f6hen, da auf die 30%-Pauschalabgabe an Apple verzichtet werden konnte.<\/p>\n

The restrictions and limitations of the Mac App Store ultimately led us to remove Piezo on February 12th, 2016. We\u2019ve now been selling it exclusively via our site for a year. This has provided about as perfect a real-world test case as one could hope for. Piezo\u2019s removal came with minimal publicity, the price has remained constant at $19, and we\u2019ve had no big updates or other major publicity for it in either 2015 or 2016. […] In each of the four most recent quarters, Piezo brought in more revenue than it had in the corresponding quarter a year earlier. We earned more revenue when Piezo was available exclusively through our store than when we provided the App Store as another purchasing option.<\/p><\/blockquote>\n

\"Umsatz<\/a><\/p>\n

Unterm Strich verdient das Team von „Rogue Amoeba“ nun rund $5 mehr pro verkaufter Piezo-Lizenz, muss sich nicht mehr mit den App-Pr\u00fcfungen und den Einschr\u00e4nkungen des Mac App Stores herum\u00e4rgern und kann deutlich schneller auf Nutzer-W\u00fcnsche und Fehlerberichte reagieren.<\/p>\n

In our case, however, it\u2019s clear that we were serving Apple, rather than Apple serving us. By removing Piezo from the Mac App Store, we stopped paying a commission to Apple for the many customers who had found Rogue Amoeba on their own. Better still, we were able to improve the quality of the product while simplifying our work considerably. Ultimately, that alone was enough to convince us that leaving the Mac App Store was the right move. The subsequent revenue increase we\u2019ve seen is merely a nice bonus.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"\"Piezo<\/a>

Die f\u00fcr ihre Mac-Audioanwendungen bekannte Software-Schmiede „Rogue Amoeba“ hat den Mitte Januar vorgelegten Bericht des Dash-Entwicklers Bogdan Popescu – dieser beschrieb seinen Ausstieg aus dem Mac App Store in diesem Blogeintrag – zum Anlass genommen, eigene Zahlen vorzulegen. Auch „Rogue Amoeba“ hat sich aus dem Mac App Store zur\u00fcckgezogen und verkauft ihre Aufnahme-Anwendung Piezo inzwischen […]<\/p>\n","protected":false},"author":1,"featured_media":103898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[4738,115,373,98],"class_list":["post-103895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entwickler","tag-entwickler","tag-geld","tag-kritik","tag-mac-app-store"],"acf":[],"aioseo_notices":[],"featured_image":["https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/02\/piezo-feature.jpg"],"subheadline":["Positive Bilanz"],"rest_api_enabler":{"featured_image":"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/02\/piezo-feature.jpg","subheadline":"Positive Bilanz"},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/103895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=103895"}],"version-history":[{"count":1,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/103895\/revisions"}],"predecessor-version":[{"id":103899,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/103895\/revisions\/103899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media\/103898"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=103895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=103895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=103895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}