{"id":102832,"date":"2017-01-17T19:04:48","date_gmt":"2017-01-17T18:04:48","guid":{"rendered":"https:\/\/www.ifun.de\/?p=102832"},"modified":"2017-01-18T12:19:23","modified_gmt":"2017-01-18T11:19:23","slug":"apple-music-die-chefetage-im-video-interview","status":"publish","type":"post","link":"https:\/\/www.ifun.de\/apple-music-die-chefetage-im-video-interview-102832\/","title":{"rendered":"Apple Music: Die Chefetage im Video-Interview"},"content":{"rendered":"

18 Monate nach dem Start von Apple Music nutzt Cupertino den Jahresanfang 2017 f\u00fcr eine gro\u00df angelegte PR-Kampagne. Nachdem sich Apples Musik-Manager Jimmy Iovine bereits gestern ausf\u00fchrlich mit dem Onlinemagazin „Hollywood Reporter“ unterhalten hat und unterstrich, dass der Konzert bereit w\u00e4re „alles mitzunehmen, was gerade im Trend ist“ – ifun.de berichtete<\/a> – melden sich nun auch Zane Lowe, Larry Jackson und Bozoma Saint John im englischen Complex-Magazin zu Wort<\/a>.<\/p>\n

Im Interview spricht auch die Chefetage des Apple Music-Angebotes von Startschwierigkeiten und anhaltenden, aber produktiven Konflikten im Kreativ-Team, zeigt sich aber zuversichtlich: Apple Music, so der 5-Jahres-Plan von Saint John, soll „jede Person auf diesem Planeten besch\u00e4ftigen“. Ehrgeizig, wenn ihr uns fragt.<\/p>\n

Was auff\u00e4llt: Die kreativen K\u00f6pfe des Spotify-Konkurrenten kommen immer wieder auf Personen „die es geschnallt haben“ zu sprechen. Apple Music, so die Message, muss man einfach nur verstanden haben, dann sollte auch unmittelbar klar werden, wie gro\u00dfartig und einzigartig der Dienst ist. Dies scheint sowohl f\u00fcr Kunden als auch f\u00fcr Team-Mitglieder zu gelten.<\/p>\n

Some people got it straight away. Elton John, David Furnish, Pharrell Williams were just like, \u201cYep.\u201d Do you remember when we had dinner with Drake? He got it quick. Other people needed a lot more finessing. Trying to work out what our personality is, and how to define what Apple Music is going to be, that\u2019s been happening in front of people. Starting something from scratch, even though it\u2019s the most challenging time, is a once-in-a-lifetime opportunity.<\/p><\/blockquote>\n

Saint John, die ihr bereits auf der B\u00fchne des vorletzten Apple-Medien-Events gesehen habt, k\u00fcndigt an, Apple Music zu etwas „sehr speziellem“ entwickeln zu wollen:<\/p>\n

We\u2019re developing something very special and we just want people to pay attention to it. My five-year vision is that I want every single person on the planet to be engaged on Apple Music. I truly believe we\u2019ve created something very, very special. I don\u2019t think anyone else can do this. I will scream from the mountain top until everyone knows. Can I add one thing, too? This is a love fest right now, but I also feel like our conflict makes us better, too. There\u2019s plenty of times where I have screamed at Larry. And though he has not screamed back, I have felt his frustration.<\/p><\/blockquote>\n

Die Chefetage im Video-Interview<\/h2>\n

\"Apple<\/a>

18 Monate nach dem Start von Apple Music nutzt Cupertino den Jahresanfang 2017 f\u00fcr eine gro\u00df angelegte PR-Kampagne. Nachdem sich Apples Musik-Manager Jimmy Iovine bereits gestern ausf\u00fchrlich mit dem Onlinemagazin „Hollywood Reporter“ unterhalten hat und unterstrich, dass der Konzert bereit w\u00e4re „alles mitzunehmen, was gerade im Trend ist“ – ifun.de berichtete – melden sich nun […]<\/p>\n","protected":false},"author":1,"featured_media":102834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,1783],"tags":[4736,2729,736,31],"class_list":["post-102832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","category-feature","tag-apple","tag-apple-music","tag-interview","tag-video"],"acf":[],"aioseo_notices":[],"subheadline":["Masse statt Klasse"],"featured_image":["https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/01\/apple-music-interview.jpg"],"rest_api_enabler":{"subheadline":"Masse statt Klasse","featured_image":"https:\/\/images.ifun.de\/wp-content\/uploads\/2017\/01\/apple-music-interview.jpg"},"_links":{"self":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/102832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/comments?post=102832"}],"version-history":[{"count":4,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/102832\/revisions"}],"predecessor-version":[{"id":102837,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/posts\/102832\/revisions\/102837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media\/102834"}],"wp:attachment":[{"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/media?parent=102832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/categories?post=102832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ifun.de\/apiv2\/wp\/v2\/tags?post=102832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}